Every day I speak with small business owners and marketers of automotive products who are allocating a lot of time and effort doing various online marketing activities. Much of which include spending money on Google AdWords or working with an SEO consultant or doing sporadic email blasts and, of course, social media. Yet they remain frustrated because they can’t tie it all together and understand what’s actually working and what’s not.
Priceless value
Marketing has been all about the product as hero, but the ground has shifted to consumer as hero. The consumer’s biggest question is: “How will you improve my life?”
The science of social timing (infographics)
Timing is everything, especially when it comes to ROI on your social media investments. The best time to post on Facebook depends on which analyst you ask, or so it seems. The topic has evolved into a science, which makes the title of the infographic you see here so appropriate. Saturday at noon is the absolute […]