Community Management is a new term you see popping up as of late. But what exactly is a Community Manager? and Why does a company/team/driver need one? Community Management is a little different for what each company wants it to encompass. We have our definition of what we do here, that may be different than yours and Joe Bob Race Team may have a different idea of what it is to them. The basics of community management is just that, managing your community. Community is just that, what do you (the company) define as your community. It most always does involve social media outlets. The role is sometimes given to a PR person which honestly is a terrible idea. Why you may ask? I will explain all that in this post.