5 Ways Auto Aftermarket Brands Can Use Instagram Live
Instagram recently released a major update to their platform. One of the key new features is Instagram Live. Instagram Live lets you broadcast video to your followers in real-time as part of Instagram Stories.
A key difference between Live and other existing live broadcasting features like Facebook live and Periscope is that Instagram Live video is completely ephemeral. As soon as the broadcast ends, the video disappears. No replays.
So, what does this mean for you?
Here are 5 ways automotive aftermarket companies can use Instagram Live:
1. Q&A Sessions
Live video is a great way to answer questions from your audience in an engaging way. It’s a perfect way to invite your audience to interact with some of your team and to show the people behind your brand. By opening up to questions in real time, you can use live video to build strong relationships with your audience.
2. Product Launches and Announcements
Social media is a two-way street, and it works best when you’re listening to your audience as well as sharing content with them. Live video provides the opportunity to do both.
With a live video to celebrate a product launch or big announcement, you can let the world know about your big news and also interact with your audience at the same time. For an example of this, Nissan live streamed the launch of one if its latest models at the New York auto show.
3. Take People Behind-The-Scenes
Many aftermarket brands have used Instagram stories to take users behind-the-scenes, from what’s going on in the office to the set of their latest photoshoot. Live video adds another element to what is already some of the most engaging content shared to Instagram stories.
With Instagram live video, we’ll likely see more brands, influencers, and teams taking users behind-the-scenes and sharing a transparent look into their world.
4. Interviews, Collaborations and Takeovers
When Airbnb partnered with Disney as part of their Live There marketing campaign, they turned to Facebook live as a way to stream interviews from the red carpet at the Jungle Book premiere.
Not all of us have the ability share interviews with famous movies stars from the red carpet, but we could create interesting interviews with influencers from our niche or even other members of our team. For example, you could interview a customer about how they use your latest product or link up with a well-known Youtuber in the automotive niche and run a live interview.
Takeovers have also been extremely popular on Instagram stories, with aftermarket brands teaming up to create content for each other’s stories and we’ll likely see this tactic transition to Instagram live video as well.
5. Experimental content
One of the most famous examples of live video online is when Buzzfeed took to Facebook live and stretched rubber bands over a watermelon until it eventually burst. This video had the perfect mix of weirdness and unpredictability and kept users engaged.
The video has now amassed over 11 million views on Facebook and at its peak had over 800,000 people watching live. When it comes to live video, don’t be afraid to try something experimental and think a little outside the box.
For Additional Questions On How To Integrate This Into Your Business:
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