Chase Elliot, Bill Elliot‘s son,  is a second generation wheel man that has been driven by his desire to race all of his life. At the age of (almost) 15, Chase is well on his way with a growing fan base and consistent results.

We were confronted by the team to produce a line of T-Shirts that wasn’t a typical “nascar shirt”. If you’ve ever been to a NASCAR race then you have probably seen the typical, ornate t-shirt designs around the track. Those particular shirts have a tendency to be worn ONLY at the track due to their “flashy” nature. The goal of this t-shirt line was to produce shirts that not only expressed the customer’s support for Chase, but also present a design that could be worn outside the track without sticking out like a sore thumb. Below are a few of the designs we developed.