DC Shoes. Ken Block. Hoonigan. These three things have became viral with almost anything their name touches. There is no question that Block is a master at Marketing. His ideas and flare are just astonishing. If you don’t know who Ken Block is then you have either been in a coma or just are flat out blind. He’s built an empire of awesome with the brands he’s associated with. Today he released pictures of the new HQ of Hoonigan Racing and to say we are jealous is a vast understatement. He for the most part plucked our vision of what the ultimate Studio Rhoad office would look like right straight outta our noggin. If you haven’t seen it don’t worry we have you covered.. (captions taken from Mr. Block’s FB he describes it best of course)

Main entrance of the new headquarters. This is the first thing you see after coming through the front doors.

My office cantilevered over the marketing area, with a broken parts wall.

The outside of my outdoor/indoor office. Yes, it has a bear in it.

Interior view of my outdoor/indoor office.

Full service shop area behind the offices, along with our truck/trailer setup and RV.

The main racecar service area. My team of rally techs are trained to work best in a rally service-type situation, so they work on the cars with stands instead of lifts.

Fresh team ping-pong table. C’mon, you know I had to have one in the HQ.

Recognize those wheels? Those are my fifteen52 Tarmacs from Gymkhana FOUR, turned into a conference room table.

The DBox rally simulation center, right off of my office. AWSM!

Kitchen/entertainment area, with a chopped up skate deck kitchen surface – and of course an array of Monster Energy fridges.

There’s a full description about the build over on the Hoonigan Racing site which is the new name of the Monster World Rally Team. The whole building was built as sustainability as possible with obvious creativity from the brain of Block.  For all the details check out the write up on their site.