Take a seat and fasten your seatbelt because Emme Hall is about to take you on a mini ride of awesome. A few weeks ago during our interview on MotoIQ, I spoke about different ways drivers and teams can “act outside the box” to get the attention of potential sponsors. Half of you probably dozed off during the interview, but without a doubt, Ms. Emme was paying attention.

In a nutshell, Emme Hall is an incredibly charismatic young women with bright pink hair, a constant smile and a passion for racing that’ll make Voldemort’s knees buckle. You may have even seen her on a little show called RoadFly (……. RhoadFly). With the season fast approaching and their new 2/1600 car ready to get dirtly, Emme and Hall Ass Racing knew they had to do something special in order to get seen by potential sponsors. Emme’s love affair for Dr.Pepper made it a simple decision to target her efforts. The result is this brilliant idea you see below. I’ll let Emme doing the talking. Just hit play on the video below and she’ll the thought process and details of it all.

At this point, you’re probably wondering if she got the sponsorship, aren’t you. Of course you are? Truth is, we don’t know yet. Her car was received by Dr. Pepper earlier this week which means we play the waiting game. Despite the result, there is not doubt Emme’s proposal will leave a lasting, positive impression on the C-Levels at Dr. Pepper. We’ll certainly keep you all updated as to the progress. In the meantime, get your gears turning and start acting outside the box.