Data is a key tool for marketers, and it needs to become one for automotive companies as well. In the days of one-size-fits-all marketing, CMOs simply asked, “What’s the best way to boost sales?”. Raising awareness of the product was typically the answer, and the best tactic was a creative advertising campaign. But brand awareness […]
Browsing through Youtube I came across old TV shows that I had watched as a kid and felt very differently about them now. The nostalgia overtook my experience as a kid but the shows seemed different this time around. Not because the shows had changed, but because I had. Not only do worldviews change, but the way we feel about a product changes over time.
