The MPMC Media Trade Conference is a truly unique event that brings manufacturers and editorial staff from national and international media together for 3 days of face-to-face, 30 minute meetings. Nowhere else can a manufacturer have opportunity to meet with editorial staff from so many publications and mediums. Likewise, nowhere else can editors and writers gather so much technical and new product material in one place. And because of that, XS Power acquired  a custom designed CD label which contained marketing info that would be distributed to the masses.

If this car looks familiar, you’ve probably seen it on the SPEED Channel during the Koni Challenge. But what you may not know is the fellas at Riley Racing, who pilot this beast, also run a up and coming clothing company called DRIVEN. As frequent customers of SR, we were very pleased when they dropped this project on our doorstep. The goal was to design a full color hood wrap to promote the clothing company that not only looked the part, but also worked with the rest of the car which means the DRIVEN logo had to be noticeable while in the paddock and while its hauling ass around VIR. Mission complete.

If you were lucky enough to attend this years SEMA show, you were probably lucky enough to catch the half page ad we did for XS Power in the Performance Racing Buyer’s Guide. Its a kick in the retina.

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First draft of a Pro-Bono piece for Hyper Sport Engineering. They will be running the new Lotus Exige S in SCCA Pro Racing SPEED World Challenge GT Championship.

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Client: Drift411
Tools: Illustrator
Objective: adlskfjasdlkf

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