The MPMC Media Trade Conference is a truly unique event that brings manufacturers and editorial staff from national and international media together for 3 days of face-to-face, 30 minute meetings. Nowhere else can a manufacturer have opportunity to meet with editorial staff from so many publications and mediums. Likewise, nowhere else can editors and writers gather so much technical and new product material in one place. And because of that, XS Power acquired  a custom designed CD label which contained marketing info that would be distributed to the masses.

We say “sorta” because the site had to be pulled shortly after going live based on political heat the client was receiving. The site will be relaunched in the near future after the smoke clears, but until then we’d like to show off what we built. We, and the client, we quite proud of how well it turned out.
Until then, you check out some work-friendly screenshots below.

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Objective: Create a new logo that is bold, easily recognizable, and can be applied to both packaging as well as vinyl decals for cars. Done and done. If you own a boring Scion or Yaris, you should give the guys a shout to fill your void.

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If this car looks familiar, you’ve probably seen it on the SPEED Channel during the Koni Challenge. But what you may not know is the fellas at Riley Racing, who pilot this beast, also run a up and coming clothing company called DRIVEN. As frequent customers of SR, we were very pleased when they dropped this project on our doorstep. The goal was to design a full color hood wrap to promote the clothing company that not only looked the part, but also worked with the rest of the car which means the DRIVEN logo had to be noticeable while in the paddock and while its hauling ass around VIR. Mission complete.

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