Now that the shine is worn off of mobile e-commerce, we’re starting to see that some of the technology we got so excited about isn’t as useful as originally thought. If you’re considering a mobile app for your automotive aftermarket business, you may want to take a look at some of the latest statistics. Better […]
Being obsessed with utility
Without fail, every initial meeting I attend, brands are desperate to understand why their product sales aren’t as high as they hoped. Immediately, they assure us of how good their product is. How revolutionary it is. How much stronger, lighter, more powerful, cheaper, more fashionable it is compared to that of their competitors. They are inherently obsessed with the utility yet don’t understand why consumers are not responding to their micro analysis. This particular approach isn’t necessarily wrong but perhaps misguided.
4 reasons why trade show booths fail. Part 2 of 4.
Why didn’t those who noticed the booth, approach it?