Female Racing News (FRN) in 3D - Version 1

Female Racing News (FRN) in 3D - Version 2

Lighting Effects - Amanda

Her new site should be launched within the week, so all you drag race fans, keep your eyes peeled.

Ive been meaning to post these for a while now. Amanda (aka DrifterMama) and I did a small photoshoot a couple of weeks ago which I thought I would share. We don’t exactly have fancy exquipment or a full blown studio, but we made due with our descent Point-And-Shoot camera, a shop light and a desk lamp. Here’s a few of our favorites.

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In 2005 I worked for a company out of Atlanta which did an enormous amount of work in Microsoft Visio. I enjoyed it at first. Its ability to print large format graphs and charts and its ease of use made a good universal tool. But I ultimately grew to hate it. You know how it when you use and do the same thing over and over again. Plus compared to the software I was accustomed to using (ie Photoshop, Indesign, Illustrator, etc), Visio was nothing short of lame. However, now the company Im working for does most of their projects in PowerPoint!! Ugh! And yes, its terrible. When you think of PowerPoint you think of presentations on a projector, right? Wrong. I can count on one hand how many times they use PowerPoint for projector presentations. So, another words, PP is more of an elaborate Microsoft Word.

Reaching my wits end, I told them about Visio and its features. One month later, bam, here it is. One copy for me and the second copy for a co-worker. I knew what I was getting myself into by making this recommendation per my previous experience, but at this point (no pun intended) I’ll do anything to get away from PowerPoint.

So let the large format, anti PowerPoint, graph and chart building chaos begin!

The past two weeks have been VERY exciting for the Studio Rhoad team. Our work load has almost doubled and it doesn’t seem to be letting up any time soon which is certainly a good thing. However, Im not content with that So two weeks ago, in an effort to expand the Studio Rhoad brand further, Amanda and I purchased a drift/race car. You are probably thinking, “why the hell is a graphic design company getting into racing?” Well, we are both very involved in the automotive world and because of that, most of our work spawns from the automotive and racing connections we have. By purchasing and campaigning through racing we are able to combine our two passions; racing and thrash metal design. Ideally, we will do enough promoting by attending events around the southeast that the additional work/income will not only support our racing adventures, but supply extra income as well.

This coming Sunday (April 13th, 2008) will be attending the first event since the new purchase at the Myrtle Beach Speedway in Myrtle Beach, SC. I believe there is a competition at the day, but our main focus for the event to shake the car down and make any adjustments to improve it. So we invite you to watch us live. We will be broadcasting a live video feed from the event so be sure to check it out [HERE]. If all goes well, we’ll have the camera setup inside the car for some pretty exciting in-car action!

Wish us luck.

On the flip side, FemaleRacingNews.com is doing much better than it was last month. The majority of our viewers are being referred via Google searches which is excellent. These referred viewers are the ones we want because they are actually interested in the sites subject matter compared to Social Media site referrals. The word is starting to spread about the site which can only be a good thing. Im looking forward to see how it does over the next month.

With that in mind, here are the numbers for March 2008:

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This particular video is more of an instructional video, but is extremely well done. And the typography is impeccable.

And one more vid for you viewing pleasure.
This one captures the classic “Who’s on First?” bit by Abbott and Costello and displays it in a very interesting display of type and animation. I thoroughly enjoy this one

For those of you who have tried to comment on this blog, but was unable to, I apologize. Through some trial and error,  the problem has fixed and order has been restored to the universe. You may now comment until your hearts’ content.

Chris’ desk. The view sucks If we ever move to a bigger place, Im going to make sure our desks are closer to a window.

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