Motorsports requires some of the largest sums of money for an athlete to progress. The expense of training and competition naturally increases as drivers develop into faster equipment. Unfortunately, the earnings from race winnings are rarely going to cover a fraction of the costs. The reality is that successful drivers and teams need racing sponsorship […]
Time to get off the ‘brandwagon’
As we’ve discussed, it is becoming more and more imperative for your brand to tell a compelling story. But what happens when you have significant competition? How do you respond to competing stories in your industry?