When it comes to racing, woman have a tendency to be overlooked and/or under credited. Because of that fact, Female Racing News was created. However, every once in a while a female driver will force you to notice her. Beth Chryst is one of those drivers. She pilots the #2 car in the Playboy MX-5 Cup […]
Recent Work: Chase Elliot T-Shirts
Chase Elliot, Bill Elliot‘s son, is a second generation wheel man that has been driven by his desire to race all of his life. At the age of (almost) 15, Chase is well on his way with a growing fan base and consistent results.
We were confronted by the team to produce a line of T-Shirts that wasn’t a typical “nascar shirt”. If you’ve ever been to a NASCAR race then you have probably seen the typical, ornate t-shirt designs around the track. Those particular shirts have a tendency to be worn ONLY at the track due to their “flashy” nature. The goal of this t-shirt line was to produce shirts that not only expressed the customer’s support for Chase, but also present a design that could be worn outside the track without sticking out like a sore thumb. Below are a few of the designs we developed.
The science of social timing (infographics)
Timing is everything, especially when it comes to ROI on your social media investments. The best time to post on Facebook depends on which analyst you ask, or so it seems. The topic has evolved into a science, which makes the title of the infographic you see here so appropriate. Saturday at noon is the absolute […]