Studio Rhoad is a motorsports marketing and branding agency that develops effective solutions for retailers, sponsors, and manufacturers in the racing community. We are believers of innovation. Innovation for us is not just new ways to reach consumers or fans. Being innovative and unexpected in how we bring our clients to market proves to those consumers that our clients have something special to offer and worth paying attention to. And in doing that, we help them win not just against their competitors, but against their bigger enemy: blending in.
Our mission is to create and deliver the motorsports world with the most compelling commercial content across all mediums and screens. We achieve this through our obsessive focus on the work. It is this work, that we do every day that reinforces or changes behavior. Our core competencies include: advertising, branding, marketing, activations, mobile & social media, strategy & planning, interactive marketing, direct marketing, and all facets of design. Utilizing these tools and skills we’re in the business of getting people to fall in love with our clients.
Most advertising is designed to shout at people until they pay attention.
We believe authentic conversation is the future of advertising.
Our vision has been shaped by the understanding that form and function are a sacred union not only on the track but off the track as well. Every driver, team and company in the motorsports community has their own unique story to tell; sometimes they just need help expressing it. We believe stories are the new cultural currency and the key to our adaptability is in our process. Our clients are partners and there’s a real sense of community in every project we work on.
The answer is ideas.
An idea can make a company more stylish, friendly or pink. We ask “will it make people like the company?” On our way to the right ideas we look at everything people do with the company, from finding the company, to using its products, and telling about them to buddies and grannies. If the most helpful thing to do is a new service, an app or a guerilla marketing campaign, that’s fine by us. Actually, we’ve done all of them.
The answer is coffee.
Companies are not empathic by nature, because … well… they’re companies. This is how you become empathic as a company: Sit down for a cup of coffee with a user of your race tire, turbo or product. Step into their shoes for a moment. Forget your role in your company, your processes and your departments … oh, now you see! You already had an idea on how to improve your race tire, turbo or product. Now, let’s just formulate that idea so that others understand it, too.
This is going to be quite a mouthful.
Studio Rhoad is a multi-disciplinary user-centric creative agency. Multiple disciplines mean that we can form a holistic point of view. We don’t have to do advertising and we don’t have to do design. But we can, when needed. Before we do any of that, we take a view on the whole customer journey from awareness to advocacy. Then we give a structured and educated opinion on where to focus and which problems to crack – that’s the holistic point of view.
To crack the problems we come up with ideas: communication ideas or design ideas – always a lot of ideas. Our process is highly collaborative, that’s the user-centric bit. We create ideas with end-users and we even take our clients along to meet their customers. Together we develop insights, analyze ideas and create more. It makes strategy work more inspiring too. Once a CEO said “these are just like my own thoughts but well written”.
Bringing companies and their customers together makes the relationship stronger. It will eventually boost sales, but you have to start from building that relationship. That’s actually our mission: We help people and companies to like each other.
In today’s world there are more and more reasons why people and companies don’t like or even listen to each other. If we can help in that, the world can be a better place. Oh, it seems we drifted away from the corporate tone of voice. Sorry about that.
Every brand enters motorsports with their own unique story to tell. Sometimes they just need help expressing it.
We work best with fearless brands. Brands willing to try things that have never been done and value great relationships between company and agency. Through open communication, partnership and collaborative expertise, we create experiences that are consistently new, surprising and valuable to your business. We believe in quick. We believe in quality. And we’re passionately committed to making motorsports a better place to advertise.
Inbound marketing practices produce 54 percent more leads than traditional outbound advertising. In order to grow your business, how you market to potential buyers must change.
We hate advertising. But we love brands. Are we crazy? Of course not. We just think that most advertising is designed to shout at people until they pay attention.
Nearly everyone carries a smartphone, or uses a tablet device. It’s no longer a segment to think about; mobile is often the primary way to communicate with consumers.
The blank piece of paper may be one of the most daunting foes on Earth. But our talented team of creatives are able to fill them with new and exciting ideas. But not just any ideas; stories.
Selling online is no longer optional; it’s often the entire business. You must make the sales experience fun, efficient, and convenient, or risk losing a sale to a competitor who does.
You can’t work in the motorsports retail industry without an addiction to fast data. We offer a wide range of analytical tools that’ll play a pivotal role in your strategy,
Who is your brand? What is your message? Who are your target market? If you don’t identify these key components, selling a product, no matter how wonderful, can be virtually impossible.
Social media is about conversation, not iPad giveaways. From that we use insights gained through micro-content to build campaigns that drive actual business results.
Utilizing these new tools, digital media experiences leverage our clients’ stories, drive meaningful interactions, and drive responses and transactions.
© 2014 Studio Rhoad, LLC