Studio Rhoad is a motorsports advertising and design agency that develops effective solutions primarily for the racing community. We are believers of innovation. Innovation for us is not just new ways to reach consumers or fans. Being innovative and unexpected in how we bring our clients to market proves to those consumers that our clients have something special to offer and worth paying attention to. And in doing that, we help them win not just against their competitors, but against their bigger enemy: blending in.
Our mission is to create and deliver the motorsports world with the most compelling commercial content across all mediums and screens. We achieve this through our obsessive focus on the work. It is this work, that we do every day that reinforces or changes behavior. Our core competencies include: advertising, branding, marketing, activations, mobile & social media, strategy & planning, interactive marketing, direct marketing, and all facets of design. Utilizing these tools and skills we’re in the business of getting people to fall in love with our clients.
Most advertising is designed to shout at people until they pay attention.
We believe authentic conversation is the future of advertising.
Our vision has been shaped by the understanding that form and function are a sacred union not only on the track but off the track as well. Every driver, team and company in the motorsports community has their own unique story to tell; sometimes they just need help expressing it. We believe stories are the new cultural currency and the key to our adaptability is in our process. Our clients are partners and there’s a real sense of community in every project we work on.
The answer is ideas.
An idea can make a company more stylish, friendly or pink. We ask “will it make people like the company?” On our way to the right ideas we look at everything people do with the company, from finding the company, to using its products, and telling about them to buddies and grannies. If the most helpful thing to do is a new service, an app or a guerilla marketing campaign, that’s fine by us. Actually, we’ve done all of them.
The answer is coffee.
Companies are not empathic by nature, because … well… they’re companies. This is how you become empathic as a company: Sit down for a cup of coffee with a user of your race tire, turbo or product. Step into their shoes for a moment. Forget your role in your company, your processes and your departments … oh, now you see! You already had an idea on how to improve your race tire, turbo or product. Now, let’s just formulate that idea so that others understand it, too.
This is going to be quite a mouthful.
Studio Rhoad is a multi-disciplinary user-centric creative agency. Multiple disciplines mean that we can form a holistic point of view. We don’t have to do advertising and we don’t have to do design. But we can, when needed. Before we do any of that, we take a view on the whole customer journey from awareness to advocacy. Then we give a structured and educated opinion on where to focus and which problems to crack – that’s the holistic point of view.
To crack the problems we come up with ideas: communication ideas or design ideas – always a lot of ideas. Our process is highly collaborative, that’s the user-centric bit. We create ideas with end-users and we even take our clients along to meet their customers. Together we develop insights, analyze ideas and create more. It makes strategy work more inspiring too. Once a CEO said “these are just like my own thoughts but well written”.
Bringing companies and their customers together makes the relationship stronger. It will eventually boost sales, but you have to start from building that relationship. That’s actually our mission: We help people and companies to like each other.
In today’s world there are more and more reasons why people and companies don’t like or even listen to each other. If we can help in that, the world can be a better place. Oh, it seems we drifted away from the corporate tone of voice. Sorry about that.
Every brand enters motorsports with their own unique story to tell. Sometimes they just need help expressing it.
We work best with fearless brands. Brands willing to try things that have never been done and value great relationships between company and agency. Through open communication, partnership and collaborative expertise, we create experiences that are consistently new, surprising and valuable to your business. We believe in quick. We believe in quality. And we’re passionately committed to making motorsports a better place to advertise.
We hate advertising. But we love brands. Are we crazy? Of course not. We just think that most advertising is designed to shout at people until they pay attention. And we’d rather not shout. We’d rather just start a compelling conversation between a brand and its customer. Engage customers on their terms, where they hang out. Encourage them to share. Then we’d like to measure whether that conversation made the brand, the publisher and the customer happy. We think that’s the future of advertising.
The blank piece of paper may be one of the most daunting foes on Earth. But our talented team of creatives are able to fill them with new and exciting ideas. But not just any ideas; stories. Every product, company and race team has a story to tell. Its branding and design are its prologue. To attract consumers and fans, set their expectation and, perhaps most importantly, create action, we must allow consumers and fans to immediatly identify with and love the story behing told.
We are fans first. From this perspective, we strive to improve communication between brands, teams, drivers and their fans. We get that social media is only the tip of the iceberg when it comes to connecting with fans. That’s why we not only do community management but Fan Relations. Every team/driver/company has it’s own personality and we develop each plan differently due to that. Our number one priority is to make sure that your fans/customers come first.
© 2014 Studio Rhoad, LLC